Bronze Effie & Reggie Award Winner

TEXAS BARBER BRACKET

Most guys think that self-care means shampoo, body wash, and that’s it. But if you ask any men’s grooming master, they’ll tell you it takes an elite lineup of self-care essentials.

To assist guys with their daily routines, we tapped into Texas’s community of men’s grooming experts-to-be: student barbers. We created a travelling tailgate that roamed the state, showcasing Unilever’s top products, provided free haircuts, tips from our final four barbers, and a fun way to catch Sweet 16 games.

Tailgate highlights

The main event.

Instead of just getting free haircuts on the move, we wanted to create the best-looking event in Texas. So not only do you get a free haircut, free products, fun games, and prizes—but we also streamed the Sweet 16 games for attendees to keep up with their brackets.

By partnering with local influencers, we took to social to spread the good word about the travelling tailgate to make sure Texas wouldn’t miss out!

We also turned our very own student barbers into natural influencers, taking to their social platforms and building their follower base as they traveled the Lone Star State.

BARBER BRACKET

How it all started.

We created a bracket of the 16 best student barbers in Texas. H-E-B shoppers cast their vote for a chance to win a trip to the Final Four.

Sr AD: Ryan Lowe

CD: Jacqueline McCabe

Agency: Arc Worldwide Chicago