TEXAS BARBER BRACKET

This project was brief-less, but we had a direction. We knew we wanted to partner barbers with Texas grocery store, H-E-B… while also promoting an offer on Unilever’s line of men’s grooming products.

So, we decided to tap into the local student barber scene to bring the brackets of March a little more style.

30-second sizzle

2-minute sizzle

Key Visual

MICROSITE

We created a bracket of the 16 best student barbers in Texas. H-E-B shoppers cast their vote for a chance to win a trip to the Final Four.

Brand Page

Our traveling tailgate and sweepstakes coincided with an offer on our men’s grooming products.

Sr AD: Ryan Lowe

CD: Jacqueline McCabe

Agency: Arc Worldwide Chicago