A Samsung.com webpage

TECH FOR KIDS

Parents have enough to navigate, including how to introduce technology to their kids. Whether that be finding the right first phone, or the best device for education, etc. Our job was to build a page to help parents through these questions.

But can a website actually alleviate parents of all their tech questions? Maybe not, but we can help guide them a little, which every parent can use.

Here, I’m only going to walk you through some of my favorite examples of copy that I wrote.

If you’d like to see the whole page, it’s currently live here.

Exhibit A: Our key visual

The first headline on the page needed to clearly state the benefit of visiting Samsung.com. So, here you have a line and subcopy that immediately speaks to parents’ biggest questions.

Exhibit B: The safety section of the page.

Here, we’re not only answering “What’s the best phone for my kid?” but the more important question: “How can I ensure my child’s safety with my own devices?

Exhibit C: The client asked for a quick, pithy, benefit-driven headline.

No problem.

Exhibit D-G: Specific and relevant product description copy.

Is a Galaxy Watch Ultra the first watch you’d think of to get your teenager? Not necessarily, right? Well, let me change your mind over here.

Exhibit H: Welcome to the education section.

Here, not only do we carry our benefit-driven, copy-that’s-clear-as-day mentality to this headline, but we also have a 5-star review that I edited only for space. Editing customer reviews was a fun exercise.

Exhibit I: FAQs. Oh yes, I had to write these as well. You can read all of them on the live site here.

Exhibit J: This was a very interesting exercise to have to write the legalese for this page. I had to take a first pass at any and all disclaimers on this page and then hear back from the legal department for edits.*

*Though I can write legal copy, in no way, shape, or form can I provide legal advice or counsel.

AD: Elizabeth Kurrels

CD: Kim Morgan

Agency: Razorfish