Unilever Men’s Grooming campaign

H-E-B & NCAA FOOTBALL

Everything is bigger in Texas, yet nothing is bigger than football. But how can we get guys to take their self-care routine just as seriously as a football pregame?

You get Hall-of-Famer and Dallas Cowboy legend, DeMarcus Ware, to take Texas through his self-care pregame routine, that’s how!

I’ll never understand why a shower isn’t usually talked about as a part of post-workout routines.

DeMarcus knows what’s up, though.

Ever wanted to see DeMarcus Ware in a robe? Here’s your chance! With our first story to get the campaign going.

Quick pro-tip from DeMarcus: if you don’t want the quarterback to know you’re comin’, then rock with Degree® antiperspirant,

Sr AD: Ryan Lowe

CD: Jacqueline McCabe

Agency: Arc Worldwide Chicago