Unilever Men’s Grooming campaign

H-E-B & NCAA FOOTBALL

Our goal was to kick college football off in Texas with someone who knows how great Texas football fandom is.

So, we showed a gameday in the life of Dallas Cowboys legend, DeMarcus Ware. Ensuring that Texas knows H-E-B is the go-to spot for men’s grooming products in football season.

Story 1

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Story 6

Sr AD: Ryan Lowe

CD: Jacqueline McCabe

Agency: Arc Worldwide Chicago